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This is what happens when you hire a strategist to vet your edgy tweets

Illustration by Tomasz Walenta for TIME; Getty (3)

Joel Stein

We don't like boring celebrities. Because we know that if we had all that money and approval, we would be fearlessly spouting forth at the Algonquin Round Table of life — telling the truth, quipping gutsily and being totally O.K. with the fact that sometimes we wore the exact same outfit better than another celebrity and sometimes we wore it a little worse.

So when celebrities got on Twitter, it was great. After years of publicist-vetted blandness, we got to read stars' unfiltered thoughts. Many of their personalities were just as big as we'd hoped. Alec Baldwin feuded with everyone;...

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