Black Friday Goes Ballistic

Frank Tilley—Victoria Advocate/AP

Shopping is up, despite worry

Remember when Black Friday was confined to one manic day of megadiscount holiday shopping? For better or worse, the time-honored tradition of stampeding into your local big-box retailer the day after Thanksgiving to fight your neighbor for the last Tickle Me Elmo is going turbo. Retailers bracing for weak holiday-season turnouts are rolling out Black Midnights and even Black Novembers to attract more preholiday bargain hunters and beef up year-end sales. Target, Best Buy and Kohl's are inaugurating a 12 a.m. opening the night of Thanksgiving. Even retailers like Gap and Banana Republic are hopping on the Black Midnight train. And...