Don't ask if money can buy happiness; of course it can. The better question is, Why are we always striving for more money, since earning north of $75,000 doesn't accrue additional happiness? Part of it is about scorekeeping. We can be millionaires, but if the Joneses have more, we feel we need more too--a phenomenon that gets maximized in a reality-TV world.

Another reason for our 24/7 striving may be that we're buying the wrong brand of happiness. "We are doing things with our money that make us happy in the moment, but that's not always the best strategy for long-term...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!