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I enjoyed the column by Joel Stein on personal branding until the last paragraph, when it was ruined by the word supergay, intended, I gather from the article's tone, as an insult [May 24]. What does this even mean? How exactly are superhero costumes supergay? As a gay man, I am disappointed in your ignorant choice of words. As an active member of the Human Rights Campaign, I feel the need to remind you that using the word gay in a derogatory way in a publication as widely read as TIME legitimizes its use as an instrument of hate.

Daniel Diez, NEW YORK CITY

If TIME consisted of nothing but biweekly columns by Stein, a.k.a. the Sultan of Snark™, the subscription fee would still be a bargain.

Bruce Friedrich, BALTIMORE

Should the Sultan of Snark™ predecease me, I would be honored to officiate.

Rabbi Jack Abramowitz, NEW YORK CITY

Lost and Never Found

I'll readily admit that what tenuous thread of comprehension I managed to grasp watching TV's Lost was gone in the minute it took me to accept a pizza delivery sometime during the third season [May 24]. So I excitedly pored over James Poniewozik's piece dissecting the series, hoping to find the one key missing element that eluded me. But the article served only to roil the waters more. Lost has resulted in such a disparate spectrum of theories, reactions and emotions that whatever amount of time is spent tying up those loose ends will probably satisfy, well, no one. But as they say in showbiz, "There is no such thing as bad publicity!"

J.C. Smith Jr., BEECHHURST, N.Y.

Brew It On!

I find it refreshing that the microbrewery BrewDog isn't afraid to ignore or even mock critics who have blasted the company as "irresponsible" for its high-alcohol products [May 24]. The high-priced Sink the Bismarck! beer is obviously intended for enjoying, not chugging. Young, inexperienced drinkers who have their hearts set on complete intoxication would probably opt for a cheaper means.

Matt G. Bren, CHICAGO

Maturity Before Marriage

Re "Divorcing by the Numbers" [May 24]: After getting engaged in my senior year of college only to break it off a year later, I completely agree with Tara Parker-Pope's concept that older couples with higher education have the best chance to avoid becoming statistics. Had I waited longer and been more mature before getting engaged, I'm certain I would have made a different choice. I would also add that seeing a couples therapist before heading down the aisle is a good way for couples to equip themselves with the appropriate tools for a life together and stave off signing divorce papers down the road.

Anna Rose Kessler Moore, VENICE, CALIF.

The Pill, 50 Years Later

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