Tropicana: Trying to Make a Greener Orange Juice

PepsiCo, which owns the juice brand Tropicana, is experimenting with greener farming methods in order to reduce the carbon footprint of a morning glass of OJ

John Wigmore / AgStock Images / Corbis

Correction Appended: March 12, 2010

How green is your orange juice? A couple of years ago, PepsiCo, which owns the orange-juice brand Tropicana, tried to size up the carbon footprint of the popular morning tonic. It found that each half-gallon carton of OJ is responsible for 3.75 lb. of CO 2 .

What was particularly surprising was where much of that CO 2 was coming from. The single biggest contributor to Tropicana's carbon footprint wasn't the transport of the juice to stores or the energy required to operate a modern citrus farm. Rather, it was the fertilizer used...

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