Tropicana: Trying to Make a Greener Orange Juice

PepsiCo, which owns the juice brand Tropicana, is experimenting with greener farming methods in order to reduce the carbon footprint of a morning glass of OJ

John Wigmore / AgStock Images / Corbis

Correction Appended: March 12, 2010

How green is your orange juice? A couple of years ago, PepsiCo, which owns the orange-juice brand Tropicana, tried to size up the carbon footprint of the popular morning tonic. It found that each half-gallon carton of OJ is responsible for 3.75 lb. of CO2.

What was particularly surprising was where much of that CO2 was coming from. The single biggest contributor to Tropicana's carbon footprint wasn't the transport of the juice to stores or the energy required to operate a modern citrus farm. Rather, it was the fertilizer used...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!