An Advert for Change

Publicis CEO Maurice Lévy had to retool the agency in the midst of recession and a digital revolution

Bruno Levy / Fedephoto

Publicis is the world's third largest ad agency, but CEO Maurice Lévy runs it with a distinctly French approach. TIME's Paris correspondent Bruce Crumley recently rendezvoused with him.

Despite the recession, Publicis remained profitable in 2009. How'd you do that?
First, we anticipated innovations in the market before our competitors. That not only helped us grow in developing segments, namely digital, but also helped us in traditional areas by enhancing our image. Also, we have a challenger's spirit. Recessions are never good, but they make your mind work harder and force you to make extra effort.

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!