Breaking the Mold

The board of a company employing 2,400 people and exporting to 123 countries is meeting to discuss additions to its product range. Picture the room: people from production, marketing, sales, advertising, R and D; white boards, PowerPoint displays, strong opinions, hot air, nervous push and shove. The Spanish firm Lladró has this number of employees, this number of client countries, but any new line in its range passes a much quieter test. The seven members of the Lladró family sit down together in a studio at their headquarters in Valencia and a secret ballot is held. Support for any new product...

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