Twitter and TV: How Social Media Is Helping Old Media

A new medium gives an old one a lift, as TV fans gather around the Twittercooler

Kelly Haffermann

Each generation of media has an oedipal relationship with the last. New technologies are born — radio, TV, the Internet — and either kill what came before or render it less relevant. Just so for years, the story of big-network TV has been how it's slowly losing out to cable, video games and the Web.

But a funny thing has been happening with big TV events of late: they have been dramatically and conspicuously not dying. The 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year's Olympics far outrated the 2006 Games....

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