The Skimmer

Book Review: The Art of Choosing by Sheena Iyengar

The Art of Choosing

By Sheena Iyengar

Twelve; 352 pages

Your decision to read this book (or not) will be influenced by several factors. There's the title and the cover art--though you know you shouldn't judge a book, etc., etc. There's what you may hear from friends. There's also this review. Obviously, none of this is a matter of life and death, but a decision will have to be made nonetheless. Sheena Iyengar, a Columbia University business professor and social psychologist, is concerned with improving how we deal with all choices. She examines decisions both minor--like choosing the beverages we drink--and...

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