Toyota's Troubles

Re "Toyota Tangled" [Feb. 22]: In the late 1950s I traveled frequently to Japan on business. I've never forgotten the morning when I had a meal at my hotel with two executives from General Motors who were in Japan to teach automakers how to build strong engine blocks. The men spoke derisively and arrogantly about Japanese auto quality. I remembered those comments later as Toyota was hailed as great and GM denounced as mediocre. The lesson I learned: Do not ever be satisfied with the status quo. It takes constant effort to maintain quality and reputation.
Marvin Rubin, ALBUQUERQUE, N.M.,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!