Big Girls Still Don't Cry

If women dominate the workforce, why do they still need gender-specific advice?

Jason Lee for TIME

"You know you shouldn't cry at work, but there are times when it feels you just can't help it!" proclaims the ad. "Tears in the workplace are seen as inappropriate and have adverse effects on your professional image, making you seem inept, overemotional, unable to think logically and generally incompetent." Fortunately, for $12.95, there is a solution, which even comes with a money-back guarantee: a self-hypnosis lesson for working women. A relic of the 1970s and '80s, like those goofy navy blue suits that female managers wore then? No, it's an ad currently running online.

You might suppose that since women...