Trains, Planes and Bombardier

How CEO Pierre Baudoin plans to ride the recovery to faster growth in China, India and the U.S.

Christinne Muschi

Pierre Beaudoin, President and CEO of Bombardier

No one is looking forward to economic recovery more than Pierre Baudoin, CEO of Bombardier. The company makes big-ticket items like high-speed trains, corporate planes and regional jets. He spoke with TIME's Stephen Gandel.

You became CEO of Bombardier in mid-2008, as we were heading into the financial crisis and a global slowdown. Nice timing.

One of the advantages of Bombardier's being a family-controlled company is that we can keep perspective. So we kept our long-term investments in place. But what we did that was not part of my plan was to really slow down our production rates, which meant layoffs...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!