Road to Recovery

Rapid strategic shifts have put Big Brown in position to motor out of the recession

David Yellen

A UPS training truck with see through walls allows driver trainees and their instructors to see each other

"It looks like this recession is finally over," declared Scott Davis, CEO of UPS, earlier this month while announcing 2009 earnings that were better than expected for the world's largest package carrier. Speaking to analysts on Feb. 2, Davis added, "Believe it or not, that makes 21 that UPS has successfully managed through."

No doubt UPS shareholders are relieved after two of the hardest years in the 102-year-old firm's history. Indeed, only four months ago, the $45 billion company disclosed a 43% drop in third-quarter profit, and 2008 likewise saw staff reductions, shuttered facilities and deep cost controls.

Now it appears...

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