Switch: How to Change Things When Change Is Hard
By Chip Heath and Dan Heath; Broadway Books; 305 pages
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works.
Lesson No. 1: tell people what you want them to do in a way that will make intuitive sense to them. The U.S. government's Food Guide Pyramid says adults should eat 5 to 7 tsp. of oil a day. Know how...