Getting Your Way

Need to crack the whip at work? Persuading people to do things differently is difficult. How to change the way you approach change

Switch-How to Change Things When Change is Hard

Switch: How to Change Things When Change Is Hard

By Chip Heath and Dan Heath; Broadway Books; 305 pages

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works.

Lesson No. 1: tell people what you want them to do in a way that will make intuitive sense to them. The U.S. government's Food Guide Pyramid says adults should eat 5 to 7 tsp. of oil a day. Know how...

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