Death of a Salesman

A man. A woman. A glance. An impulsive decision to drive off together. A tag line that reads: "Croquez La Vie" (Taste Life).

On the surface, this recent French TV spot for Opel's Corsa seems similar to most other car ads — images of beautiful women, breathtaking scenery and no information about the product. But this campaign, which ran late last year on French digital satellite pay-TV channel TPS, is a glimpse of the future. Interested viewers could use their remotes to click on an icon and find out what colors the car comes in, what the interior looks like, how...

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