A man. A woman. A glance. An impulsive decision to drive off together. A tag line that reads: "Croquez La Vie" (Taste Life).
On the surface, this recent French TV spot for Opel's Corsa seems similar to most other car ads images of beautiful women, breathtaking scenery and no information about the product. But this campaign, which ran late last year on French digital satellite pay-TV channel TPS, is a glimpse of the future. Interested viewers could use their remotes to click on an icon and find out what colors the car comes in, what the interior looks like, how...
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