Public Spending

A new Twitteresque site lets you broadcast everything you charge. Could that make you spend less?

Illustration by Lou Beach for TIME

If you want to know how I spend my money, go to Blippy.com Each time I make a purchase on my credit card, the amount I've spent and the name of the place I've spent it automatically pop up on this weird new site. Why would any sane person volunteer to publicize that information? Philip Kaplan, a technology entrepreneur and one of Blippy's co-founders, hazards a guess: "To tell people — friends, acquaintances, maybe even strangers — a little bit more about you."

I had a different theory. If scads...

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