Having It Both Ways in Advertising

Illustration for TIME by Leif Parsons

The Ila Dusk is a personal alarm for women that's flying off the shelves of leading U.K. retailers and will soon be launched in the U.S. It's an odd device. About the size of an iPod, its sole function is to ward off attackers by emitting the piercing sound of a screaming woman. But what's truly unusual about it is the company that developed it: British ad agency Bartle Bogle Hegarty (BBH).

Ad agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!