How Silvio Berlusconi Uses Women on TV

Nina Berman / Noor for TIME

The popular TV show Quelli Che ... Il Calcio

Standing in their uniform miniskirts and stilettos, three young women bend over ironing boards, pressing men's shirts before a live studio audience. They're competing to be schedine, young women who dance a little, wear little and say little on Quelli Che ... Il Calcio (Football Fans), a popular Sunday afternoon show on Italian state TV. "Schedine have to be beautiful, but they've also got to be practical," grins the show's presenter. "Let's see how they do!" An ex-footballer descends to judge the ironing contest, awarding the prize to a lissom blonde.

There's nothing new about breasts, thighs and...

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