Sweet Spot: How Sugary-Cereal Makers Target Kids

New data on how the least healthy cereals do the most marketing

Julie Blackmon for TIME

Update Appended: Oct. 23, 2009

Before food politics became a Wikipedia entry and the title of a book, before anyone cared about trans fat or realized we were in the midst of a pediatric-obesity epidemic, Lucky Charms were simply magically delicious.

Now the cereal, along with other childhood favorites like Corn Pops and Cocoa Pebbles, is being labeled a public-health menace by Yale's Rudd Center for Food Policy and Obesity. The center is trying to expose the marketing tactics that make kids clamor for a sugary start to the day, crispy calorie bombs that...

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