Jodi Duke was 16 when she went to a tanning salon for the first time. The fair-skinned redhead says she just wanted luminous, golden skin, like her friends' at school.
It began with occasional 20-min. visits to the salon close to Duke's high school in Denver. But soon the low-intensity tanning bed wasn't cutting it anymore. So Duke switched to one with a more powerful sunlamp and started going to the salon more often. "First it was once every couple of weeks. Then once every week. And later it was every day," she says.