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Apple's New Core

Remember when computers used to be cool? Deep inside One Infinite Loop, the Silicon Valley address of Apple Computer's Industrial Design Lab, they still are. Never mind that the Valley is a grim place these days and that the gold rush has given way to the deep funk. Forget that the Internet bubble has burst, and that Ma and Pa investors are wearing a what-were-we-thinking? grimace of fiscal remorse. Right here, right now, sitting on a butcher-block table, bathed in the sunlight that pours in through spyproof frosted-glass windows, isŚrepeat after Steve Jobs nowŚthe quintessence of computational coolness, the most fabulous...

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