Ever since Jesuit monks brought coffee to Guatemala three centuries ago, raising the beans has been a losing business for small farmers. Conditions are miserable try lugging 100 lb. of fertilizer up a mountain and even though coffee is the world's second most valuable traded commodity, after oil, the money it brings in is measly. "It's not enough to live on," says Luis Antonio, who has grown coffee near Quetzaltenango, in Guatemala's western highlands, for three decades but gets deeper in debt each year. "What we earn isn't enough to buy food for our children."