Inside the New Dallas Cowboys Stadium

The Dallas Cowboys have a big new home. Team owner Jerry Jones says it's the face of the future. He may be right — for better or worse

James Smith / Dallas Cowboys

The new Dallas Cowboys Stadium, with its 160-ft.-long screen

Jerry Jones, Texas billionaire, hands-on owner of the Dallas Cowboys and prime mover behind his team's massive, glittery and very expensive new stadium, can tell you exactly the words he wants people to think when they first get a good look at it: the future .

That sounds about right, because the future may well be what his stadium represents — and not just because it has lots of glass and exposed steel and none of the corny nostalgic touches that baseball parks go in for these days. Jones didn't want a stadium that would just look like...

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