Business Books

How not to get canned: survival behavior for an increasingly harsh world. Why those firms that behave nicer will fare better. The recession as an opportunity to thrive

ILLUSTRATION FOR TIME BY TERRY ALLEN

The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World By Frances Cole Jones; Ballantine; 184 pages

At the Olympics, the difference between a gold medal and not placing can be a fraction of a second. The author, a media consultant, believes that the margin of error for business people is similarly thin in this turbulent economy. Those who would prefer to keep their job--and that would include most of us--can regard the book as a checklist of things you can do to protect your position or get a new one....

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