Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world's brands in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm's results have been stuck on repeat: Google has claimed the top spot for the past three years. The most recent report values Google's brand those six happy letters that herald so many of our jaunts down the Web's rabbit hole at more than $100 billion.
What's astonishing about this stat is how effortlessly Google seems to have earned the...
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