Big Tobacco's New Targets

Wise to the health risks, the developed world is slowly giving up tobacco. That just means that the industry has shifted its focus. The battleground? Africa

Diane MacDonald / Getty

A cigarette in a woman's hand.

There are a lot of ways to divide the world--rich and poor, east and west, industrial and agrarian. Now add one more: smoking and nonsmoking. In the U.S. and other developed countries, Big Tobacco is on the run, chased to the curbs by a combination of lawsuits, smoking bans and high taxes. Fewer than 20% of Americans now smoke--the lowest rate since reliable records have been kept. President Barack Obama recently signed laws boosting federal cigarette taxes from 32ยข a pack to $1 and giving the FDA the power to regulate cigarettes like any other food or drug.

But the West...

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