The Name Game

Illustration for TIME by Julie Teninbaum

When Stan Shih founded computer maker Acer in 1976, he dreamed of creating a globally recognized brand. It was an ambitious vision for a start-up founded in a small Taipei apartment, but Shih, who's known as the father of Taiwan's formidable technology industry, eventually got his wish. Acer now ranks behind only industry giant Hewlett-Packard in the global notebook-PC market, with a 19% share, and is poised to overtake Dell as the second largest computer seller in the world.

Shih is hardly...

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