Fujifilm's New Dimension

Peter Parks / AFP / Getty Images

Fuji's prototype digicam uses two lenses for 3-D images

More than two decades ago, Fujifilm was one of the first camera manufacturers to see the future of photography was digital. In 1988, the Japanese imaging giant developed the world's first fully digital still camera; 10 years ago Fujifilm held 30% of the digicam market. But that dominant position proved difficult to defend against competitors such as Nikon, Olympus and Canon. Today, Fujifilm is one of the industry's also-rans, with just a 6.7% market share.

There's one way to get back into the game: invent new rules. That's just what Fujifilm plans...