iLost My Phone

At last, help for cellulars that go mobile

Apple's newest iPhone offers the holy grail of the cellular business: help for when you misplace the device. The Find My iPhone feature lets you locate it on a Google map and then make it beep until you pick it up. You can also send a message to display on its screen if the phone is far away--say, in a restaurant. Or if it gets stolen out of your hands (as Kevin Bacon's BlackBerry was last month), you can erase everything on your phone remotely. But the feature isn't free: it's part of Apple's MobileMe service, which, for $99 a year,...