Remember the famous sweaty-T-shirt experiment? When asked to sniff men's shirts back in 1995, women who were not on the Pill preferred the scent of men who had certain genes that were more dissimilar to their own. Opposites, the data suggested, really do attract. The experiment inspired the launch last summer of GenePartner.com a Swiss company that uses genetics to predict whether two people will have butterflies-in-the-stomach chemistry. Already, partnerships are in the works with both traditional matchmakers and new online-dating sites, including Sense2Love.com which plans to add genetic matching by the end of the summer.
GenePartner...
