One Drip at a Time

Illustration for TIME by Ellen Weinstein

Media tycoon Rupert Murdoch recently stated the obvious when he said the newspaper business model of providing content online for free was "malfunctioning." Poleaxed by a severe ad slump and hemorrhaging red ink, printed newspapers and magazines have been downsizing or closing in some countries, even as their digital editions attract growing numbers of readers. Murdoch — whose News Corp. media empire includes the Wall Street Journal, a rare newspaper with a profitable, subscription-based website — has vowed to boost the earning power of his digital properties by increasing the number of News Corp. sites that charge...

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