The Pre: Palm's Plot to Take on the iPhone

Palm, the company that helped create the smart-phone market, is trying to get back in via the Pre--designed by a former Apple star. There's plenty of intrigue, but can anything really compete with the iPhone?

David Waldorf for TIME

A few weeks ago, Jon Rubinstein was booking up the side of Mount Tamalpais in Northern California while I wheezed like a steam engine in his wake. This was irritating on two levels: 1) I do this hike all the time, and 2) he had already gone for a long run earlier in the day.

The executive chairman of Palm Inc., Rubinstein, a wiry 52, is a marathoner. So I persevered. I was trying to find out the answer to a question that's riveting the tech world these days: namely, Will the Pre save Palm? An iconic Silicon Valley company that...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!