The Anti–Red Bull: A Drink to Calm You Down

The success of energy drinks like Red Bull, Monster and Rockstar have proven that consumers are constantly thirsting for a boost. But will they ever want to come back down and reach for a nonalcoholic drink that will help them chill out ? According to the recent sales figures from Innovative Beverage Group, a Houston-based drink distributor and maker of a "relaxation beverage" called Drank, there's strong demand for the anti–Red Bull too. The company's revenues, though small, were up 198% in 2008, to $2.2 million, and it turned a $172,000 profit last year,...