Luxury Goes Low-Key

Forget about private jets, pricey art and loud logos. Status symbols these days are either totally out or toned down

[This article contains a table. Please see hardcopy of magazine or PDF.]

OLD LUXURY NEW LUXURY Dubai Shanghai Thomas Keller's Per Se Bobby Flay's Bobby's Burger Palace Bugatti Veyron Fbg par Hermès Prada Hyundai Genesis Valentino's Gstaad chalet Karl Lagerfeld's Vermont hideaway Nancy Gonzalez crocodile tote Tod's neoprene Pashmy Art Basel Alexander McQueen ready-to-wear McQ Alexander McQueen for Target DayJet's Eclipse500 air taxi service JetBlue's new terminal at J.F.K. International Airport Invitation-only Yellowstone Club resort 5-star Wynn Las Vegas offering $109/night specials Crème de la Mer Bliss's Best of Skintentions...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!