Open Skies Tries to Get Lift

BA's new baby is everything you'd want in an airline. But is being good good enough?

DENIS ROUVRE FOR TIME

OpenSkies boss Dale Moss, playing flight attendant, sees opportunity in value-priced business class.

Let's say this up front: I am rooting for OpenSkies. It's an airline. Cheered for an airline lately? Didn't think so. OpenSkies is tiny at this point, but it does something very few other airlines do: provides luxurious, stress-free transatlantic service at a really good value. So you know the odds are against it.

The new carrier is a boutique subsidiary of British Airways that flies 64-seat, single-aisle 757s to Amsterdam and Paris from Newark and J.F.K. It has two cabin classes: in the back is a 40-seat premium economy section called Prem+ that is basically discounted business class. The seats...

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