For generations of journalists, life at the afternoon daily NRC Handelsblad was as warm and comfortable as a Dutch kitchen. The Netherlands' young burghers signed up for a home subscription when they got their first jobs and reluctantly let their subscriptions lapse when they died. If you were fortunate enough to work there as a journalist, you never had to worry about looking for another job. If there wasn't enough space for a particular subject, the paper simply added a supplement.
That world ended in 2000, when circulation at the Rotterdam-based paper peaked at around 270,000. Young readers...