The Cult of the Snuggie

Call it this season's Clapper. Why you can't avoid the commercial that's so bad, it's good

If you've never heard of the Snuggie, then you haven't been watching cable TV. The two-minute commercial for the "blanket with sleeves," which began airing in September, has been playing nonstop--and not just on struggling channels in the wee hours of the morning. Images of Snuggie-clad folks high-fiving one another at an outdoor sporting event (and looking like, as one blogger put it, members of a "laid-back satanic cult") have appeared during prime time on such cable stalwarts as ESPN, Comedy Central and CNN, becoming so ubiquitous that everyone from Jay Leno to a gazillion people on YouTube is talking about...

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