10 Questions for Magic Johnson

The NBA legend's new book is 32 Ways to Be a Champion in Business. Magic Johnson will now take your questions

Dennis Kleiman for TIME

Earvin Magic Johnson

What is the most important business lesson you've learned? Chris Aultman BELLEVUE, WASH.

Always make your business about the customer and never about yourself. I learned that when I invested in a sports-paraphernalia store. I was also the buyer, so I bought everything I liked and didn't buy anything that the customers liked. I ended up losing a lot of money because of that.

If current NBA players were to issue their own IPOs, whose stock would you invest in? Lucas Lu, WATERLOO, ONT.

Probably LeBron James'. He's very, very successful on and off the court. His brand is huge. And...

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