Malaysian Fusion

"We don't speak Dutch, but we think the name means cute," says Kuala Lumpur native Jenny Chong, 32, who, along with friends (and former McCann Erickson advertising-agency colleagues) Jessy Yap and Samantha Wong, both 26, runs Mooie, the funkiest fashion destination in the Malaysian capital. On display is a wide range of Asian fashion labels, along with bandbox-striped changing rooms and blackboard walls on which the trio chalk up monthly messages informed by their design backgrounds. "We like to be creative in everything we do," Chong says.

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