Star Sip Enterprise

Courtesy Unistraw

Power pellets: The beads in these straws contain freeze-dried "friendly" bacteria that dissolve in liquid

Peter Baron needed a catchy name for his latest invention, a new kind of straw that added flavor to a drink. He reckoned Suckahh was perfect. "We took it to the U.S. and we got slaughtered," admits the 58-year-old Australian inventor. "They said it was probably the worst name you could ever do."

Baron eventually came up with the more palatable Sipahh. Since launching them in late 2005, he's sold more than 500 million of the plastic straws, which are filled with flavor beads that dissolve when milk is sucked — or...

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