Purple Reign

Why this color is everywhere this (political) season

Miuccia Prada planted the seeds in her spring 2007 collection, sending down the runway two satin dresses the moody purple-blue of Van Gogh's irises. Since then, fellow designers Marc Jacobs and Zac Posen have filled their lines with shades of it. Nike, the Gap and even Cadillac are sporting its finery. And Michelle Obama certainly got the memo. She wore it to her husband's nomination ceremony and final debate and on Larry King Live--as did, come to think of it, Mr. King.

On the off chance that it has escaped your notice, purple is having a moment. And while many may...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!