Stocks Sinking? Be like Me: Buy Eli Manning

Megan McBride, jock-market trader, 25

Illustration by Ross MacDonald for TIME

Megan McBride, jock-market trader, 25 . Works in retail in Ocala, Florida, and has invested in a new sports exchange.

As the Dow Swooned in October, some investors scored big on the jock market. a website that lets users trade virtual shares of sports stars, made its debut on Oct. 1, and though the stock is fake--Kobe Bryant won't give you a dividend--the profits and losses are very real. TIME's Sean Gregory asked an active trader how to play the game.

First off, how much money have you made on this site?

The day it launched, I invested $200. I quickly put in IPO requests for A-Rod, Kobe Bryant and Eli Manning. In two weeks, my "sportfolio"...

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