Maxed-Out Moms: The Battleground Voting Bloc

A new TIME poll shows John McCain and Sarah Palin are winning over the swing voters that both sides need in November. But will it last?

Brooks Kraft / Corbis for TIME

Meet the woman of the year: white, high school–educated and probably on the north side of age 50, she is getting the worst of a bad economy. She's worrying about whether her daughter will be able to afford college and her father his medicine. Her husband can barely afford the gasoline it takes to get back and forth to a job he's in danger of losing — and with it, their health insurance. She's getting her hair cut less often and sometimes has to put her utility bill on her Visa. She's the woman doing the laundry at 11 p.m. because...

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