The Numerati

The Numerati

By Stephen Baker Houghton Mifflin; 244 pages

They're watching you. And every time you click on a website, make a cell-phone call, swipe a credit card or walk past a security camera, they take note. Stephen Baker could have easily gone for spooky in this depiction of the Numerati--his term for the computer scientists and mathematicians who sort through all the data we throw off in our daily lives, helping corporations and governments predict (and manipulate) our next move. But Baker's deep reportage goes beyond smart shopping carts that entice us to run up our grocery bills and political...

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