At HQ

The collegial gang around Obama has a rule: 'No drama'

Callie Shell / Aurora for TIME

Journalist turned political consultant David Axelrod, far left, shaped Obama's message of hope and change and has been its most devout believer and defender—even when Obama has slipped in the polls.

The Strategist: Journalist turned political consultant David Axelrod shaped Obama's message of hope and change and has been its most devout believer and defender — even when Obama has slipped in the polls.

The Manager: Obama has said his low-key campaign manager, David Plouffe a former congressional aide and Axelrod's business partner, "never gets any credit but has built the best political organization in the country."

Veteran political consultant Anita Dunn oversees the operation that constitutes the closest thing the Obama campaign has to a war room, combining message, research and policy.

Imposing and instantly...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!