When BMW was looking for a place to roll out its new top-of-the-range 7 Series model, one country immediately came to mind: Russia. Demand for luxury autos has been soaring there BMW's Russian sales have quadrupled in the past five years and were up 54% last year alone. So the German automaker threw a splashy party in Moscow on July 8, unveiling its revamped model inside a 40-ft.-high (12 m) acrylic-and-steel hourglass that it erected on Red Square itself. The show "reflects the confidence that the BMW Group has in this country's potential," gushed Christian Kremer, the company's managing director...
Risky Business in Russia
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