10 Questions for Yuko Yamaguchi

Jun Takagi for TIME

Hello Kitty designer Yuko Yamaguchi

Did you ever imagine that Hello Kitty would be big worldwide?
Maya Castro, Miami
No, not at all. When I started I didn't even know whether she would sell in Japan. I was told that Hello Kitty was only for children and that Westerners wouldn't carry her around.

Why doesn't Hello Kitty have a mouth?
Sandi Saksena, Dubai
It's so that people who look at her can project their own feelings onto her face, because she has an expressionless face....

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