The Skimmer

The Way We'll Be

By John Zogby Random House; 235 pages

John Zogby knows what you want. As the founder of polling firm Zogby International, he is an expert at charting consumer preferences on the basis of answers to his wide-ranging surveys. Now, in The Way We'll Be, he culls thousands of polls and proclaims "seismic shifts" rumbling beneath our society, creating a new class of Americans who want less, expect less (so much for job security: 40% of Americans consider their work situation "unstable") and can see insincerity coming a mile away. Increasingly important are "First Globals"--the generation of 18-to-29-year-olds...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!