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Aliff Afiq

ICONIC: PopMalaya's Tunku tee

American graphics have colonized the wardrobes of the world with the chunkily rendered names of New York boroughs, and the logos of baseball teams and colleges. But what if you're Asian and don't want to wear a hooded top that says BRONX or 49ERS? For you, there is a new cluster of regional designers sporting homegrown credentials on their fitted cotton sleeves.

Take Jowee Alviar, 31, and Raymund Punzalan, 31, of Team Manila. The duo elevates the Philippine capital's "beautiful chaos," as Alviar puts it, by emblazoning it onto hip tees. Thus...

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