Planet Hollywood Goes Green

A new cable channel uses stars to make environmentalism glamorous. Earth to celebs: It's not working

Planet Green's Greenburg

America in the Brangelina ERA does not lack celebrity advocates: Scarlett Johansson for Barack Obama, George Clooney for Darfur, Matt Damon for clean water. Whether the famous are effective advocates for good is debatable, but Madison Avenue long ago proved they are great advocates for buying stuff. Ironically, considering the tonnage of celeb-inspired purchases choking our landfills, this also makes them ideal pitchmen for the environment. After all, green issues are about consumption: what to eat, how to build your house, what junk to fill it with and how to dispose of it all.

So when Discovery Networks launched environmental cable...

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